The Bartering is an anglicized, whose meaning in Spanish is advertising barter, and refers to the system of exchange advertising for services or products, the latter, in most cases, surplus production stock to settle, etc.

Many companies, regardless of size, product or service offered, and using this business method, in which mutual benefit is obtained for both companies. It is a new form of payment against the lack of liquidity, and a new way to finance companies, while providing outlets to more complicated products to sell and / or with less success in the market, getting rid of stored product, occupying site and tend to not be sold within a short period of time.