The Bartering is an anglicized, whose meaning in Spanish is advertising barter, and refers to the system of exchange advertising for services or products, the latter, in most cases, surplus production stock to settle, etc.

Many companies, regardless of size, product or service offered, and using this business method, in which mutual benefit is obtained for both companies. It is a new form of payment against the lack of liquidity, and a new way to finance companies, while providing outlets to more complicated products to sell and / or with less success in the market, getting rid of stored product, occupying site and tend to not be sold within a short period of time.

Thus, companies become more competitive and more productive, solving a problem and finding a solution.

How easy it is with the Internet, contact with companies around the world it makes it more and increase the websites that act as stock exchange. In these websites, many companies publish ads, demanding products or services in exchange for advertising services, marketing strategies, etc. Generating opportunities to vent the accumulating stock.

This sharing formula has its origin in the United States in the 40s, but achieved his greatest success a decade later with the production of serial called radio and television. A famous example was that of the multinational Procter & Gamble, which in 1950 created his own production successfully reaching many of its soap operas. Europe welcomed this modality in the 80s due to the proliferation of television channels and the need to fill the large number of hours of programming.